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"In the city of my birth, I had a dream..."
This is official European Union PR. Really. I swear. 
11th-Jul-2007 12:15 am

*dies laughing*
11th-Jul-2007 11:16 am (UTC)
Well, we haven't got a hang-up about sex, see? We'd much prefer tongue-in-cheek allusions to making whoopee than oh, say, creative ways of brutalizing each other in different European countries.

Having said that, I don't think this ad will really bring the content across, as people will be laughing too hard to read the tagline at the end ^^.
11th-Jul-2007 02:48 pm (UTC)
They say, however, that this video is only available in English and French versions. No German version. How bizarre is that?

I'm not sure the message, "Sex sells (European cinema)" was exactly the takeaway they were aiming for, though. Heh.
11th-Jul-2007 11:35 am (UTC)
I think it's sort of cute.
11th-Jul-2007 12:17 pm (UTC)
I linked that to some one and they had a similar reaction I did: OH NOES! PORN! OH WAIT! Advert for movies. I originally thought it was a Euro condom ad as I thought I had seen something like that before.

That's fantastic. If I saw that in a theater with my parent sitting next to me, it might make me a bit uncomfortable but yeah! And yeah for not showing just heteros. I thought I saw two women. :-D
11th-Jul-2007 02:52 pm (UTC)
The only clip I recognized was from Bad Education. (Two guys. :P )

The end had me laughing aloud. Since it's not really an advertisement for movies, per se, but for the greatness of Europe in general (as evidenced by their great--porntastic?--films). There really isn't much support for more top-down control in the EU, so this is the only sort of thing they can think of to promote themselves. Somehow, the patriotism seems to miss its mark ever so slightly.
11th-Jul-2007 02:59 pm (UTC)
Somehow, the patriotism seems to miss its mark ever so slightly.

Did you hear about the adverts they did to advertise Israel that featured super hot models? :-D
11th-Jul-2007 03:03 pm (UTC)
Yeah. Which I'm sure worked about as well to dispel associations of religious strife as pissing into the wind. Advertising a country with its "hot chicks" just doesn't do it for me. Especially given that sex tourism is a real problem.
11th-Jul-2007 03:06 pm (UTC)
Sometimes, watching how people advertise themselves is very entertaining.
11th-Jul-2007 03:12 pm (UTC)
Especially when it's so obvious that they're outside their comfort zone. XD
11th-Jul-2007 03:26 pm (UTC)
:-D Yeah. The "What were they thinking?" moments are just made of win and very educational to watch.

The whole kerfluffle regarding advertising trojan condoms in the US was also beautiful.

My favorite bizarre add that didn't seem to hit the message involved Ikea and a bomb.
12th-Jul-2007 01:24 am (UTC)
Ah-HA! The article I read about this ad said that all the clips came from AMELIE or ALL ABOUT YOUR MOTHER. I knew I recognized Gael Garcia Bernal.

One anti-EU politician made the obvious joke about the ad making it clear what the EU was doing to Britain.
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