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~生まれた町で夢見てきた...~
"In the city of my birth, I had a dream..."
Quote of the Day (Thanks! Now I have a word for it.) 
12th-Jan-2007 02:26 am
Winter
I thought fiercely independent commentary was what the blogosphere is all about. - Me

That's so 2002. The blogosphere is all about the astroturfing now. - Mordath
Comments 
12th-Jan-2007 01:06 pm (UTC)
astroturfing?
12th-Jan-2007 01:35 pm (UTC)
Astroturf is fake grass, so astroturfing is a fake grassroots movement. In this context, paid company/political shills post blog entries, comment on other people's blog entries, and post on forums as "Joe Public," trying to paint their company, etc in a positive light without revealing their connection. Was hugely prevalent during the last US election, and I've come across it on several different message boards I frequent, too.

Astroturfers deserve their own personal circle of Hell.
12th-Jan-2007 01:47 pm (UTC)
Ah, I didn't there was a term for it. Thanks.
12th-Jan-2007 02:10 pm (UTC)
I wonder...is there a term for bloggers out there that 'lay the turf?' They befriend publishers and use their blog or coms as pitch space? I ask only because, while I support bloggers doing it for 'creators' and their individual works, I'm not so keen on those who shove an entire publisher on me as their reader--like, every other entry.
12th-Jan-2007 03:37 pm (UTC)
They befriend publishers and use their blog or coms as pitch space?

Isn't that something somewhat different, though, than being secretly paid to act like a Joe Shmoe who just happens to think x company is the Greatest Ever?

I've nothing against promoting yourself, your friends, or other people/companies you don't know in your space--Hey, it's your space, right?--but full disclosure should always be the rule of thumb for "virtuous" bloggers. Anyone with half a brain should realize that you must consider the source, but why leave any doubt? Do you entirely trust that hypothetical, articulate blogger who's been there from day once since TOKYOPOP revamped their website who just SAYS he's a manga fan? I wouldn't.

And I wouldn't link indiscriminately to him and his "information" in the same sentence with people whose identities are truly established. I've noticed this a lot lately, but that's perhaps because I've only started reading BLOGS recently (as opposed to LJs), that these "link-roundups" that bloggers so love are so often poisoned by sources that are not credible. Can these supper-linking bloggers not recognize the difference, or do they not care?
12th-Jan-2007 05:51 pm (UTC)
My point was, let's say you have an established blogger or web community that goes into publicity overdrive simply because they've buddied with a publisher. [I said creators can do this--it's in their best interest to promote their own gig and publisher]—but suddenly we're inundated with all the subjects, issues, and themes native to that publisher because this blogger has become...assimilated? 0_o. There's a name for that also, right? Thought perhaps Mord knew it.

As for bloggers linking outside their box…
I recall being completely annoyed when I saw absolutely rant/=wtf being linked to and hailed as a brilliant take on yaoi; you know my last dose of that nearly killed me [I took it to AMLA if you recall]. I think they didn’t recognize the difference, and when you try to point out that the misinformation is lame, in your own voice--or that of those who would really take the extreme offensive, you're the devil. It’s over though, I’d like to see it die—but alas, some drama-lamas never forget.

I follow one blog at Tokyo Pop, basically because she was writing at Pop Culture Shock before she came there…other than that—well, you read my LJ-lock on scraping the scraps, so to speak.
12th-Jan-2007 06:03 pm (UTC)
There's a name for that also, right?

How about "sucking up"? Sounds about right, I think. :P

Though we could get creative...assimilated, you say? How's about "borgblogger"? XD
12th-Jan-2007 06:11 pm (UTC)
There's a name for that also, right? Thought perhaps Mord knew it.


Hmmm - not that I know of, although "rabid fanboy" and "company apologist" come closest. ^_^
12th-Jan-2007 06:58 pm (UTC)
Those are certainly nicer that 'pub-whore' or 'glory-holing', both of which have such a nasty resonance off the internet.
*I have this sinking feeling that somewhere, I've just crossed one of those NO SHE DIDN'T lines, in this thread. Will be retiring for the afternoon. ^^v
12th-Jan-2007 01:32 pm (UTC)
Woo, I'm a quote of the day!
12th-Jan-2007 02:07 pm (UTC)
I'm jealous Mordath, I've never been quote of the day!
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