This is a vintage 1990s commercial that Staples used for years to advertise the Back to School school supplies purchasing season. It's just been remastered for 2009--I saw it on TV for the first time in years. Ah, the nostalgia.
I'll never forget the first time I saw it. I was in the kitchen eating breakfast. My mother had the TV on. It was July; I was in middle school. All of a sudden, a burst of classic Christmas music. It immediately gets your attention because you are about as far away seasonally from Christmas as you can possibly be. And then you realize what it's advertising. The father's glee is classic. And the commercial is really well-constructed.
If you've never seen this commercial before, it's a must-see. And if you have, I'm betting you'll enjoy seeing it again.